Monday, 14th of May 2012

Mobile websites are gaining traction in the world of graphic design, as our lives get busier and our multi-tasking skills increase; Rhye Media have made four new mobile websites this month alone! But why is it so important to make sure your website is compatible with mobile devices?

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There are approximately 4 billion mobile phones in use in the world today. (This doesn't include all the outdated models sitting in desk drawers waiting to be recycled!) Of these, 1.08 billion are smart phones, and that number is set to increase as smart phone and tablet capabilities expand and market demand increases, which equals a huge potential for mobile websites!

Currently, one half of all local searches are performed on mobile devices and it's predicted that by 2014 mobile internet usage will have overtaken desktop internet access. In Australia alone roughly half the population owns a mobile phone with internet capabilities, and 29% regularly access the web on their phones; a whopping 75% of this access is made up of web searches, while social media isn't far behind.*

The market is becoming increasingly mobile. People want to be connected 24/7, want to be able to find answers to any question at any time, and you never know when someone may want to access your site. Specially designed mobile websites allow streamlined, easy to follow and user friendly access to your services and information and have the potential to keep your current customers happy and draw new ones in. Don't make the mistake of thinking that a standard website can fulfil all your needs, as they're formatted to fit large desktop screens and will appear squished, stretched and painful to navigate when accessed on a mobile device. 

Visit our Mobile Websites page to see how Rhye Media can keep you ahead of the competition and in touch with your audience.  

*Mobile marketing statistics for 2012 from smartinsights.com