There's not much point in having a website if you don't keep it well maintained and up to date. By analysing the traffic your site gets, we can help you decide which pages of your site you should focus on updating the most often. Some pages might be getting more hits than others and so you decide to continue updating those, ensuring that they remain popular - or you may decide to give some attention to the other pages that aren't getting as much traffic to help them gain higher Search Engine Optimisation.

Google Analytics provides the basic statistical breakdown of traffic to your site as well as a more in-depth analysis, including; how people were directed to your site (direct visit, search engine, social media, etc.), what time they visited and how long they stayed on the page, and where the visitors are located geographically. With mobile web browsing continuing to gain popularity, we can also use Google Analytics to check traffic for any mobile apps or sites you may have, as well as see which mobile devices and browsers are directing visitors to your mobile site. Additionally, if you have an online shopping component to your site the e-commerce software can track sales and revenue.

Google Webmaster Tools allows us to optimise your site's visibility. We do this by submitting a site map and using the software to check for any non-functioning links, internal and external pages that link to your site, keywords that bring people to your website and the ratings of where your site is ranked if someone were to type those keywords into Google.

As stated above, all of this information allows us to target particular areas of the website that need to be updated, and gives us greater insight into the audiences and demographics that your site is reaching. 

If you wish to improve your SEO, the best way to do so is to continuously update your content; keep it new and relevant and search engines will place it higher in their results. Having other sites link back to your main corporate website is also helpful, so make sure that you maintain your social media sites with links to new updates. 

So, check us out on Facebook, twitter and Google+!

And, as always, if you have any questions, queries, concerns or comments, direct them to our online help system and we'll be in touch asap.